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Business investigation / May–July 2026

Shanghai’s new and resale homes tell different stories

Shanghai’s July new-home price index was up 3.0% year on year, while its resale index was down 2.0%, according to NBS. A brief about existing homeowners needs to account for that difference before drawing conclusions about consumers.

Published / China Snapshot / AI-assisted research

Which housing market belongs in the brief?

A consumer business investigating Shanghai could start from the positive new-home print and write a brief around a property recovery. The resale series complicates that premise: it remained below its level a year earlier. Neither series measures household confidence or discretionary spending. Read together, they identify a question for research that one headline would conceal. NBS July tables I and II.

The difference is a gap between growth rates. It does not measure a purchase-price premium between a new home and an existing home. The indices cover separate markets, with their own reference prices; they cannot be subtracted to estimate a cash premium or the value of someone’s home.

Figure 1

New-home growth exceeds resale growth in all four cities

July 2026, year-on-year percentage change. The gap is measured in percentage points.

■ New homes○ Resale homes

July 2026 new and resale housing price growth
CityNew homesResaleGap
Beijing−2.3%−4.5%2.2 pp
Guangzhou−2.2%−4.7%2.5 pp
Shanghai+3.0%−2.0%5.0 pp
Shenzhen−2.9%−3.6%0.7 pp

Source: National Bureau of Statistics, July 2026, tables I and II, published 17 August. Calculation: each Y/Y index minus 100; gap = new-home change minus resale change. These four cities are a selected comparison, not a national average.

The split is narrowing, with resale still below last year

Calculating the difference between the rates reported by NBS, Shanghai’s gap narrowed from 7.5 percentage points in May to 6.3 in June and 5.0 in July. Over those reference months, new-home annual growth edged down from 3.2% to 3.0%; the resale annual decline eased from 4.3% to 2.0%. May tables, June tables, July tables.

The monthly resale indices were above 100 in each of those months: 100.6, 100.4 and 100.3. That records successive monthly increases alongside prices still below a year earlier. A brief can acknowledge improving recent prices while keeping the annual comparison visible. The data does not identify the cause of the change.

Shanghai, three reference months

Shanghai annual price change and gap, May through July 2026
Reference monthNew homes YoYResale YoYGap
2026-05+3.2%−4.3%7.5 pp
2026-06+3.1%−3.2%6.3 pp
2026-07+3.0%−2.0%5.0 pp

Turn the comparison into a better research question

For a home-furnishings brief, distinguish people purchasing newly built homes from existing owners considering renovation. Ask each group about timing, budgets and postponed purchases. This table gives a reason to test those differences; it does not predict either group’s spending.

For a broader consumer brief, establish housing tenure and purchase timing before using “the property market” to explain confidence. A renter, a recent buyer and a long-standing owner have different exposures that a city-level price index cannot resolve. Compare their accounts with transaction volumes, income and category sales where those data are available.

Beijing, Guangzhou and Shenzhen also had weaker annual resale readings than new-home readings in July, but the gaps ranged from 0.7 to 2.5 points. Copying Shanghai’s five-point split into a four-city study would erase part of what the comparison is meant to test.

Method and limits

The latest property period in China Snapshot’s archive when this investigation was prepared was July. We checked its four city-level new-home readings against the NBS release, then added the same cities’ resale readings and the two preceding months directly from NBS tables I and II. The downloadable extract contains 24 observations: four cities, two market types and three months.

NBS publishes the year-on-year indices with the same month a year earlier equal to 100. Subtracting 100 yields the percentage change shown here. We compare new and resale observations only within the same city and reference month. We do not average cities, mix monthly and annual rates, or infer a national trend from this selection.

The reference month, publisher’s release date and our retrieval date are separate fields in the export. All three source pages were retrieved on 14 September 2026. The NBS notes explain that new-home data comes from online transaction registrations; resale collection uses reporting and survey methods. These are city-level indices, not valuations of a constant set of individual homes.

The reproduction instructions explain the four-city extraction and include a script that calculates the comparison from the downloaded rows. Reproduce the displayed figures with yoy_index − 100 and pair the rows by city and period.

Use the evidence

The 24 official index observations, plus calculated monthly and annual changes, reference months, release dates and exact NBS source links.

JSON includes coverage notes and field meanings. Downloads contain metadata and numeric observations, with no full articles or post text.

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